Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities. 

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like yogurt, bars, and on-the-go breakfast sandwiches.

Since flavor is a major driver in yogurt choice, understanding today’s most popular and emerging yogurt flavors is key to grabbing consumers’ attention.

Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top sources of this essential nutrient, and tips on overcoming common formulation challenges with vitamin E.

High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.

Fortification of dairy alternatives with calcium is essential, especially when dairy milk is not an option in early life. Learn about some of the issues associated with low calcium intake and ingredient solutions to boost your dairy alternative.  

Explore the unique traits of Asia Pacific's Gen Z, their food and beverage preferences, and key opportunities for manufacturers to innovate and meet their needs.