The RTD beverage landscape looks radically different from just a decade ago. Soda sales are slowing while water sales are growing, and terms like “craft,” “cold brew,” and “natural energy” have gone mainstream, largely due to Millennials, who continue to drive growth in RTD beverages. And most notably, healthy is becoming an expectation of RTD beverage consumers. 

Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and beverages—plus key takeaways for food and beverage manufacturers.

As oat beverages expand around the world, brands are looking for new ways to grab consumers’ attention. See how the next generation of oat beverages is addressing consumers’ unmet needs.

Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like yogurt, bars, and on-the-go breakfast sandwiches.

Since flavor is a major driver in yogurt choice, understanding today’s most popular and emerging yogurt flavors is key to grabbing consumers’ attention.

Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top sources of this essential nutrient, and tips on overcoming common formulation challenges with vitamin E.

Here’s a look at the top 2025 flavor trends we're watching in foods and beverages—plus how our company is shaping the future of flavor.