The snackification of meals is fundamentally changing the snack foods industry. With multiple snacking occasions per day and the rise in snacks replacing meals, consumers’ expectations in snacks have expanded beyond indulgence and satiety. This year’s snack trends include a new health focus, new ingredients and some serious flavor exploration.
The RTD beverage landscape looks radically different from just a decade ago. Soda sales are slowing while water sales are growing, and terms like “craft,” “cold brew,” and “natural energy” have gone mainstream, largely due to Millennials, who continue to drive growth in RTD beverages. And most notably, healthy is becoming an expectation of RTD beverage consumers.
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.
Functional and fortified foods and beverages are growing across Europe. For brands to tap into this growth, it's essential to understand recent changes in consumers’ health and wellness priorities. Market trends and consumer research reveal key fortification opportunities—both in products and ingredients.
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.
Top 5 Supplement Trends for 2024
InsightA growing holistic approach to wellness is driving the latest trends in supplements. Explore the 2024 supplement trends—from energy gummies to female-focused positioning.
Last year’s COVID-19 outbreak triggered surging interest in immunity supplements across the globe. Now one year later, we explore global consumers' perceptions around immunity and how they'll impact 2021's immune supplement trends.
In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging the senses is the key to giving consumers the culinary adventure they’re seeking.