Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
4 Ways COVID Impacted Plant-Based Alternatives
The COVID pandemic is impacting the plant-based alternatives market in some important ways. These four trends show why plant-based eating is on the rise and how…
A Deep Dive into the European Supplement Market | Part 2
Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top…
Sustainability and Sports Nutrition
With more than three in four global performance nutrition consumers wanting products that are good for the planet, 1 sustainability is becoming essential in…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…
Dairy Protein is Science-Backed Premium Protein Choice
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality…
A Refreshed Aesthetic in Sports Nutrition
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…