Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Year-End Roundup: Top 5 Blogs for 2022
It’s that time of year again! We’ve rounded up our most popular blog posts from 2022 to share the year’s most exciting innovations and insights—from nutrition…
What's Next for Plant-Based Sports Ingredients?
Plant-based sports nutrition products are on the rise globally as consumers seek healthier, more sustainable choices. Here’s a look at today’s global plant…
Global Cheese Market Trends for 2023
Consumers' evolving interests are driving innovation in the global cheese market. Learn the top 2023 cheese trends manufacturers should know, the fastest…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


Gen Z: Putting Their Money Where Their Mouth Is
Food is the number one spending priority for upper-income Gen Zers, according to Piper Sandler’s recent report. Explore this and other key takeaways about Gen Z…
Exploring the Rise of Personalized Nutrition
A growing interest in health spurred by COVID has positioned the personalized nutrition market for strong growth ahead. Here’s a look at the market—plus key…
Gummies Come on Strong in Supplement Market
The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Check out today…
What's New in the Breakfast Aisle?
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…
What Is a Functional Beverage?
From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…
Meet the Experts: Mariana Cedres
Our LATAM Business Development Manager Mariana Cedres has a front row seat to the health and wellness trends underway in Latin America. Here she shares what she…