Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Emerging Topics in Sports Nutrition
Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics…
The Opportunity for Savory High-Protein Snacking
With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key…
Trends in Sauces and Spreads
As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…
Why Consumers Like Crunch
Recent research shows that people have distinct texture preferences regarding food. Here’s a look at the science behind texture preferences and why crunch is so…
A Snapshot of the Clinical Nutrition Market
Three key trends are driving growth in the clinical nutrition market, creating new opportunities for nutrition-focused companies. Understanding these trends…
History of Cheddar
The rich tradition of cheddar cheese making continues today but with more flavors, colors, and textures available than ever before.
Innovative Bar Processing Methods
As clean label continues to trend in nutrition bars, many manufacturers are responding with creative approaches to clean label that are resonating with…
How to Formulate the Perfect Bar
It sounds simple enough to give consumers a delicious, decadent nutrition bar packed with in-demand ingredients like protein. What could go wrong? Apparently, a…