Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What's Next in Collagen?
Consumers are buying collagen for more than just beauty. Check out the latest trends in collagen—including the collagen benefits consumers are seeking, the…
Celebrate Mother's Day with a Look at Maternal Nutrition Trends
Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms…
Is Birthday Cake Flavor Here to Stay?
Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
A Short Guide to Iron Supplements and the Active Female
While getting enough iron is extremely important for females—especially active females—only 27% of American women report taking iron. 1 Explore the market…
How Food Manufacturers Can Prepare for Paris 2024 Summer Olympics
The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like…
What Is a Micronutrient Premix?
Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.
Creating a Functional Beverage for the 2023 Consumer
Consumers are reaching for functional beverages for energy, sleep support, immune health, and more. Learn how to create functional beverages for the 2023…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…
European Functional Beverage Market Insights for 2023
The 2023 European functional beverage market is focusing on consumers’ top needs such as energy and immunity support. However, consumer interest in other…