High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands. Here’s what to know about formulating with creatine for beverage applications. 

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

From sponsoring eSports events to formulating products just for gamers, learn how major food and beverage companies are engaging with the eSports market—including their strategies for connecting with gamers and the types of products they’re selling.

Fortification of dairy alternatives with calcium is essential, especially when dairy milk is not an option in early life. Learn about some of the issues associated with low calcium intake and ingredient solutions to boost your dairy alternative.  

With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly around health and wellness—to better meet their needs.

Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful consideration because it impacts a variety of factors, ranging from lactose to leucine content.

Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats. 

With more than three in four global performance nutrition consumers wanting products that are good for the planet,¹ sustainability is becoming essential in sports nutrition. But what does sustainability mean in this category?