Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Savory Protein Snacking Trends in Asia
Consumers are reaching for savory protein snacks as a better-for-you option while relaxing at home. Explore the opportunities in this new space for protein…
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of Asia's most significant functional beverage trends. Learn what’s driving this…
Better-for-You Indulgence in Asia
Dive into Asia’s better-for-you snacking trends to see what consumers are looking for and why—plus learn how your brand can succeed in protein snacks with the…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
What's Trending in Supplements, Food, and Beverages for Women's Health
Explore the opportunities in women’s health and nutrition products with a look at the latest trends—from products to support women’s different life stages to…
Market Overview: Increasing Opportunities for Protein Beverages in Asia
The demand for protein is driving new opportunities for protein beverages—beyond sports and active nutrition uses—as mainstream consumers seek healthier…
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
Key Takeaways from Fi Asia
This year, healthy ingredients took the spotlight at Food Ingredients Asia (Fi Asia). Here’s a look at the key trends we saw and how our healthy ingredient…
Flavor Trends We're Watching in 2025
Here’s a look at the top 2025 flavor trends we're watching in foods and beverages—plus how our company is shaping the future of flavor.
Whey Protein: Your Ally in Satiety and Weight Management
Understanding how whey protein benefits weight management allows brands to address this top consumer concern.