Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Top 5 Food and Beverage Megatrends for 2024: Part 2
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address Asian consumers’ interests in health and wellness.
Holistic Wellness for a Healthy Body and Healthy Mind
In Asia and globally, a rising interest in holistic wellness is creating opportunities in food and beverage for ingredients and products that can support the…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Senior Health and Clinical Nutrition in Asia
The Asian senior nutrition market is growing fast. Here, we look at the top drivers and trends in a specific area—clinical nutrition for seniors—plus emerging…
What's New in the Better-For-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you…
Healthy Snacking Trends for 2024
The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons…
2023 MegaTrends Part Five: Co-Creation
Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.
2023 MegaTrends Part Four: Authenticity
One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions…
2023 MegaTrends Part Three: Personalized Performance
This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.