Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Exploring New Flavors through Snacks
Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends…
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Better for You Snacking: Trends and Opportunities
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
What's New in the Snack Aisle for 2024?
A look at the 2024 snack trends—from exotic savory flavors to meat jerky makeovers—plus the opportunities ahead for brands.
New Normal for Snacking in Europe
Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
The Rise of Botanicals
Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
Millennial Mothers and Mental Health
Millennial mothers face unique mental health challenges. Targeted nutritional support products with key ingredients can address their needs.
Upcoming Targets for Functional Products
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…