Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Energizing the Future: Sports Nutrition in Asia Pacific for Busy Lifestyles
Sports nutrition in Asia Pacific is evolving to meet the demands of busy lifestyles, offering energy boosts, weight management solutions, and innovative protein…
Top 5 Supplement Trends for 2025
Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care…
Essential Nutrition for Travel: Tailoring Products for the On-the-Go Asian Consumer
With travel on the rise in Asia, a new opportunity is emerging: nutrition for travel—with a focus on energy, hydration, and immunity support in convenient…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus…
Global Trends in Women's Health
Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.