Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…

Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
2023 MegaTrends Part Two: Refocusing on What Matters
Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers…
A Look at Female Health and Wellness Opportunities from Food Ingredients Asia
Take a look at the top trends we saw at 2023 Food Ingredients Asia-Thailand (FiA) and opportunities ahead in female nutrition products for health and wellness.
2023 MegaTrends Part One: Finding "Eatopia"
One rising 2023 MegaTrend was consumers’ search for holistic wellness—through food. See how snack occasions can help consumers find “Eatopia” and how new…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


Personalization in Food and Drinks
Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the…
7 Global Trends in Women's Health
Global trends in women’s health show how the landscape is evolving—with a new focus on active women's nutrition, hormone balance, energy support, holistic…
Health Concerns and Key Nutrients for Women at Every Life Stage
According to the latest consumer data from Euromonitor International, women’s health concerns differ at each life stage in important ways. 1 Learn how…
Spot the Difference: Whey Protein Isolate Vs. Concentrate
While whey protein is the gold standard in sports nutrition, choosing between whey protein isolate and concentrate requires careful consideration since it…
What's Next for Nutrition Bars in the Netherlands?
Nutrition bars have become a go-to healthy snack for many Dutch consumers. Here’s a look at the market and the trends ahead for nutrition bars in the…
Plant-Based Sports Nutrition Ingredient Trends in Europe
Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition…