Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
Close
Here's a look at the 2024 US nutrition bar trends of flavor, indulgence, and protein+—along with key insights on what consumers want most in a bar.
With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top immune support micronutrients.
The US supplement market proves consumers’ health and wellness interests are evolving. Here's what you need to know about the market segments, growing and emerging health claims, and top flavor trends in supplements.
"Today and in the future, snacking is about solving small problems for consumers ..., " said David Portalatin of the NPD Group.1
Functional ingredients are the top driver of growth in nutrition bars. From muscle building to digestive health to improved energy, there’s a nutrition bar to meet everyone's needs.
The health benefits and convenience of sports nutrition products are pulling in mainstream consumers. From functional snacks to personalized nutrition for women, learn what these new consumers are looking for and how manufacturers can respond to meet the nutritional and performance needs of this expanding consumer base.
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their snacks to meet these different needs.
A look at the 2024 snack trends—from exotic savory flavors to meat jerky makeovers—plus the opportunities ahead for brands.