After the two days of Global Food forum’s presentation of Protein Trends & Technologies, we took these five insights away when it comes to protein trends:

We all know the challenge after any show is capturing and applying the key insights into action to propel our businesses.  Fresh off IFT, the Glanbia Nutritionals Market Insights team has created this brief recap of observations from the show floor and in education sessions. Overarching themes included protein in new applications such as waters and desserts as well as unique ways to engage with consumers to delight and create brand preference.

Here are three insights from the show:

Baby Boomers want products that reinforce their desire to age healthfully.

Sports Nutrition is shifting to appeal to more than just hardcore athletes.

There is a real opportunity for the cheese industry to drive new growth in the category, as consumers seek more nutrition, flavor, and snack options.

We all know the challenge after any show is capturing and applying the key insights to practical projects for our innovation pipeline. To help, our Insights team pulled together this shortlist from SupplySide West 2017.