China’s national fitness plan, the rapid growth of esports, and rising consumer interest in health are driving the expansion of the country’s dynamic sports nutrition market. Take a look at the 2020 sports nutrition trends in China and what food and beverage companies need to know about this unique market.

Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.

In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging the senses is the key to giving consumers the culinary adventure they’re seeking.

While the pandemic has been a trying time, one bright spot is that many consumers are becoming more conscientious about their health—including their stress levels, sleep habits, and mental health. Here’s a look at how food and supplement manufacturers can support these growing needs. 

Through the COVID pandemic, sustainability in foods and supplements continues to matter to consumers. See what’s on consumers’ minds and explore the sustainability claims that are resonating the most.

There is no one-size-fits-all diet. Individuals don’t all have the same dietary needs, and their bodies don’t always respond the same way to the same foods. Personalized nutrition is a systems biology approach to designing a customized diet based on an individual’s specific needs. It evaluates factors such as genetics, gut microbiome, metabolism, body metrics, and lifestyle.