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Join us in Barcelona for Vitafoods 2025! As active consumers’ needs become more holistic, see how our insights and innovative ingredients can help drive your brand forward.
This year at Vitafoods, we’re excited to share our latest insights on active consumers’ most important health & nutrition needs. We’ll be showcasing innovative ingredient solutions focused on strength—a need that is growing in importance and relevance for all active consumers—and presenting new product opportunities.
Join us at the world’s premier nutraceutical event this May to discover recent innovative ingredients and solutions within sports and active nutrition. Vitafoods Europe 2025 will be held in Barcelona at Fira Barcelona Gran Via, from 20 to 22 May.
Meet with our team at Booth K94, Hall 3, to sample our range of prototypes and learn how we can partner with you to develop products that meet consumers' nutritional goals. Our booth’s theme this year is strength, both building and maintaining it, and our flavour innovation partner Foodarom, part of Glanbia Nutritionals, will showcase alongside us.
Our colleague, Sonja Matthews, will take the stage at the Conference Theatre, Hall 4, F84, on Wednesday, 21st May, from 13:45 to 14:15 to present "Accelerate Growth: Bridging the Gap for the Underserved Fitness Enthusiast." This insightful presentation will explore an emerging segment of active consumers and identify their unmet health and nutrition needs.
Consumers’ shift toward more holistic health solutions significantly influences the Active Nutrition space and people’s choices around enhanced nutrition and supplementation. As the space expands beyond its traditional roots, it’s becoming more accessible across genders and age cohorts, with more people pursuing a healthier, longer life through physical activity.
Building and maintaining strength is a vital component of this, and it underpins many of the macro trends we see today, such as Longevity and Healthy Aging. That’s why our booth at Vitafoods this year will focus on strength, including ingredient solutions and its role in meeting one of today’s top holistic health needs.
Visit our booth to enjoy a lively discussion on what’s happening in active nutrition, sample our prototypes and discover innovative ingredient solutions to inspire your next great product. With Foodarom, part of Glanbia Nutritionals, showcasing alongside us, your experience will be as delicious as it is educational!
Innovation in food solutions is vital to staying ahead of consumers’ evolving needs. Attending Vitafoods lets brands explore cutting-edge ingredients, consumer trends and product possibilities. Building relationships with industry experts is another big advantage of participating in events like Vitafoods.
Fulfilling holistic health needs for consumers can be complex and Glanbia Nutritionals is organised to tackle that complexity. With opportunities growing in Active Nutrition, we have the ingredients, insights and expertise to help you develop the best nutritional solution for your consumer. The importance of strength in the macro trends of longevity and healthy aging makes this a key area to explore.
Contact your account manager to set up a meeting or visit Glanbia’s booth.