This is the year the global eSports market will surpass $1 billion in revenue.1 Prize money is high at the top eSports competitions, and so is viewership. Learn how manufacturers of foods, beverages, and nutritional supplements can tap into this fast-growing market. Here we cover the top eSports events, corporate sponsorship opportunities, and the kinds of products that can support gamers’ unique needs for sustained energy and focus.
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.
Athletic & Sports Performance
InsightThe evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.
Powering Your Innovation
MultimediaIn our latest MegaTrends webinar, Glanbia Nutritionals and Nutrition Integrated, delve into the fascinating world of flavour innovation within the active nutrition category.
Refocusing on Hydration
MultimediaOur recent consumer research reveals that while 44% of US consumers avoid plain water, hydration is still key for health.