Super smooth and healthy
We will be highlighting its beverage formulation expertise with an orange and mango superfood smoothie, packed with nutritional super grains Choice Chia™ Black MP and BevGrad® XS. The drink uses fresh juice stabilised through non-thermal high-pressure processing (HPP), allowing the nutrients to be retained without affecting taste. The chia provides an excellent source of fibre and protein, along with the BevGrad XS, a super-finely milled flaxseed with excellent dispersibility, imparts a superior smoothie texture that holds widespread appeal to consumers.
Fortified with a heart health-specific premix, containing vitamins B1, B6, B12 and vitamin E, as well as potassium, the drink is designed to contribute to normal heart function, maintain blood pressure and protect from oxidative stress. Each 330ml serving also delivers 2g of plant-based omega-3 from the super grains – aiding normal blood cholesterol levels. Served in bottles, the superfood smoothie presents a healthy, natural fresh juice based on-the-go solution for active over 50s looking for heart health benefits in a convenient, tasty format.
The Millennial whey
In addition, we will present a high protein vanilla mocha shake developed for young, active on-the-go consumers, who are seeking nutritional and functional beverage solutions to fit with their busy lifestyles. Containing WheyXR™, one of our latest whey protein concentrate innovations, the shake is designed to further the health benefits of protein supplementation in an active lifestyle. The beverage delivers a superior whey protein that provides an enhanced release of amino acids at a slower rate of digestion – helping to ensure improved absorption of protein, providing active millennials with a sustained source of nutrition and protein to help them stay active throughout the day. Combined with a tailored mix of vitamins and minerals that support physical recovery and energy, this beverage contributes to normal immune system function and protecting the body from oxidative stress.
This is a much healthier way to fuel a busy lifestyle than a soda or candy bar!
Visitors to stand H82 can also find out more about our clean and natural whey shake: a ready-to-mix beverage with clean label benefits, aimed at discerning consumers. Incorporating Truly Grass Fed™ whey protein isolate (WPI), the drink has a pure, natural and delicious dairy taste thanks to its pure whey ingredient and a sucralose and stevia mix – with no hidden ingredients. The prototype offers sustainable, functional nutrition through WPI that is 95% certified grass fed. Using ingredients from family-run farms, where temperature and climate is moderated, the beverage presents an environmentally responsible solution that appeals to both the mainstream and those looking for enhanced sports nutrition.
Innovation in the spotlight
We will also be inviting visitors to the Vitafoods sports nutrition sampling bar, where the latest ingredient innovations will be presented in finished product format. On the bar will be Truly Ignited Whey a product concept which combines Truly Grass Fed WPI, IGNITOR® enzyme amino acid release matrix and a functional mineral mix of magnesium and potassium, for maximum intra-workout benefits. The formulation provides an optimum amount of branch chain amino acids (BCAAs) and glutamine for enhanced efficiency during exercise, helping to build strong muscle mass. Truly Ignited Whey will be available for tasting in an appealing raspberry crème flavour.