Europe, Middle East and Africa are among the fastest growing bar markets with sales of almost €3 billion by 2020.1 'High-protein’ continues to dominate and is amongst the top three claims made by snack bars globally.2
1. Feel Good Bars
34% of consumers agree that mental wellbeing is more important than physical wellness.3 40% of consumers of consumers agree that food with added functional health claims help them to follow a healthier.4 There are opportunities for bar formulation recipes that are linked with supporting mental, as well as physical, health needs: Gut Health Boosting Your Mood or Improving Mental Wellbeing Align with Consumers’ Self-Care Trends
There are opportunities for bar formulation recipes that are linked with supporting mental, as well as physical, health needs:
- Gut Health
- Boosting Your Mood or Improving Mental Wellbeing
- Align with Consumers’ Self-Care Trends
2. Your Bar and Packaging Need to be “Instagrammable”
Mintel's food & drink trend new sensations reviews the top three ways to engage the senses and deliver share-worthy experiences.
Sweet, savory, sour, bitter, umami: snacks that deliver on flavour always win.5
The use of colourful ingredients such as vegetables or fruits continues to provide something to Instagram about. Snacks that are bright, with contrasting or ombre colours, are getting more attention.5
New snacks and confectionery that leverage crunchy, creamy, pulpy, foamy, crispy and other textural experiences provide another layer of interest.5
How Shareable is Your New Bar?
- Will it stand out from the crowd on Instagram?
- Will it feature on Pinterest?
3. Keep it Simple
Consumer perception of cereal/snack/energy bars.
61% of Spanish consumers say that bars with natural ingredients are worth paying more for.6
55% of French consumers say they are too processed.6
43% of Italian consumers believe that low/no added sugar is an important factor when purchasing.6