Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Upcoming Targets for Functional Products
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…
The Emerging Personalized Protein Powder Space
Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Yogurt Trends to Watch in 2024
The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and…
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus key trends and opportunities—like weight loss-positioned products and cleaner pre…
Top 5 Food and Beverage Megatrends for 2024: Part 2
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024…
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.