Insights
Discover new Market and Consumer trends.
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks…
Top Health Trends for LATAM Consumers: Insights for Food Manufacturers
From healthy indulgence to functional ingredients, the latest health trends in…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance recovery nutrients.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The Top 7 Micronutrients in Immune-Supporting Products
With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top…
Novel Formats to Fight Supplement Pill Fatigue
In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.
What's Being Added to Water
New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…
Fortified Water: What's Happening in 2025?
Learn the key trends shaping the fortified water segment, plus innovations to watch, brand successes, and actionable insights for manufacturers.
2025 Nutrition Trends for Active Adults: What They Are & Why They Matter
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition…
Global Trends in Hydration
Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.