Insights

Discover new Market and Consumer trends.

woman taking supplement
Insights

Global Supplement Update

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…

"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."

Niki Kennedy

Insights & Content Director

Niki Kennedy
Niki Kennedy
man and woman on couch
Insights

New Normal for Snacking in Europe

Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
The Rise of Botanicals
Insights

The Rise of Botanicals

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
woman shopping
Insights

Upcoming Targets for Functional Products

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Athletic & Sports Performance
Content Hub

Athletic & Sports Performance

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…
Future of Hydration
Insights

Future of Hydration

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…

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