Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Global Immune Supplement Trends for 2024 and Beyond
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the…
How Protein Is Driving Snacking in Europe
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing…
Beyond Pills: Innovation in Supplement Delivery Formats
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Top Trends in Women's Health and Nutrition
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
What Brits Are Snacking on Today
The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.
Exploring New Flavors through Snacks
Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends…
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…
Better for You Snacking: Trends and Opportunities
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.