Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…
Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?
As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn…
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
Consumers Crave Conscious Indulgence in Snacking
The trend in conscious indulgence continues to shape snacking preferences, with 64% of global consumers believing it’s okay to enjoy indulgent treats as part of…
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…
A Look at the 2021 Sugar Substitutes Market
Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and…
Latin America Sees Rising Supplement Use
The global desire to eat healthier, and to have that healthy diet play a key role in a wellness-oriented lifestyle, has never been stronger. And it has made the…