Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Esports Performance Nutrition Trends
Professional gamers are beginning to be recognized as athletes with specific performance nutrition needs—such as optimal energy, focus, and vision. Here’s a…
Plant-Based Sports Nutrition Hits the Mark for Eco-Conscious Consumers
Plant-based diets are on the rise as more consumers pursue environmentally sustainable lifestyles. This trend is influencing nearly all food and beverage…
5 of Our Favorite Food Service Menu Trends for 2020
Explore the top five food service trends on menus for 2020—including next-generation plant-based meats, the power of natural color, kids’ evolving tastes, and…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Grass-Fed Trend Resonates with Today's Consumers
Consumers’ interest in grass-fed proteins is on the rise. Grass-fed proteins check all the right boxes - health, animal welfare, sustainability, and premium…
Sports Nutrition: A Look at What Modern Consumers Want
The health benefits and convenience of sports nutrition products are pulling in mainstream consumers. From functional snacks to personalized nutrition for women…
Meatless Meat
With the Beyond Burger and Impossible Burger expanding throughout fast-food chains across the country, the meatless meat trend is disrupting business as usual…
Innovations in Frozen Pizza Put a New Spin on the Pie
With frozen pizza sales rising, manufacturers are using innovation to make their products stand out to consumers. Learn which frozen pizza innovations can help…
Health and Wellness Concerns Drive Choice in Prepared Foods
It wasn’t long ago that choosing prepared foods was 100 percent driven by convenience. But thanks to Millennials’ and Boomers’ keen interest in healthy foods…
Functional Nutrition Bars: What Consumers Want
Functional ingredients are the top driver of growth in nutrition bars. From muscle building to digestive health to improved energy, there’s a nutrition bar to…