Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Top Snacking Trends in China
China’s fast-growing snack food market is creating exciting opportunities for manufacturers. Explore the top snacking trends in China—including consumers’…
Data Driven Health Trends: Elevating Nutrition in Future Fitness Tracking
Recent advances in health tracking technology are poised to change the field of personalized nutrition in a big way. Learn how the future of fitness tracking…
The State of the Healthy Snack Market in 2021
With the majority of global consumers expecting snacks to offer a nutritional boost, 1 healthy snacking is no longer a niche corner of the snacking universe…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


One Year In: Our Insights on US Consumers A Year after COVID
Since the outbreak of COVID-19, Glanbia Nutritionals' consumer survey has been tracking consumers’ perceptions and behaviors around food, supplements, exercise…
What's Driving Market Demand for Growing Up Milk?
Looking for the next ingredient for your growing up milk formulation? Check out trends in this growing product category and learn about ingredients parents are…
The Evolution of Plant-Based Milks
With an impressive 20% growth in 2020, it seems that plant-based milk is solidifying its place in American refrigerators. 1 Though almond, soy, and coconut…
The Rise of High Protein
High protein foods have expanded beyond the shakes and bars loved by competitive athletes into mainstream snacks and meals for all consumers. Catalina Crunch…
A Visual Feast- Part 3: Natural Color Trends in the Food & Beverage Industries
We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…