We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage industry today is to satisfy the consumer-driven need to shift away from artificial colors and flavors, while also meeting expectations for taste and quality. 

High protein foods have expanded beyond the shakes and bars loved by competitive athletes into mainstream snacks and meals for all consumers. Catalina Crunch high protein cereal, Kodiak Cakes Flapjack Cups and Ready Protein Water are part of the newest wave of protein products on the market. But what’s continues to drive this trend, and will it last?  

With an impressive 20% growth in 2020, it seems that plant-based milk is solidifying its place in American refrigerators.¹ Though almond, soy, and coconut milks are leading the pack, a surge in innovation is keeping consumers engaged—including new ingredients, clever claims, and spin-off products like plant-based whipped creams and new decadent creamers.

Convenient, low in sugar, and now high in protein, the savory snacks category is checking all the boxes for consumers. See how innovative savory protein snacks are meeting consumer demand for healthier snacking.

Today’s consumers are looking for food and beverage products they can identify with and that support their personal lifestyles. Brands that understand this important megatrend will be able to make that connection, stay relevant, and win loyal consumers. 

The supplement industry has been impacted by the COVID pandemic in so many ways—including the surge in e-commerce sales. Here’s a look at how e-commerce is influencing the global supplement market during the pandemic and what supplement companies can expect going forward.