As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn what’s driving both core users and active lifestyle newcomers to purchase sports nutrition products and how manufacturers can seize this high growth opportunity.

The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation ages, active lifestyle trends grow, and more and more health-conscious consumers look for convenient products that suit their health needs and “new normal” schedules, the market for sports nutrition has broadened. 

Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021 trends in plant-based proteins—plus key takeaways for manufacturers.

When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the meaning of clean label continues to expand, simply removing undesirable ingredients may no longer be sufficient to satisfy consumers—especially for dairy products.

As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.

Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at which micronutrients these consumers are looking for and how they help support a healthy, active lifestyle.

More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by the desire to stay well. Here’s a look at recent data that reveals how COVID-19 has impacted consumers’ perceptions of health across the globe.