Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Who Is the Plant-Based Consumer?
Consumers’ interest in plant-based foods continues to grow. But who exactly is the plant-based consumer? Here’s a look at the key differences in plant-based…
Snacking in China: Snacking Preferences and Barriers to Growth
In Part 3 of our consumer research series, learn what Chinese consumers look for in healthy snacks and the main barriers to category growth.
3 Trends in High Protein Snacking in Japan
Many Japanese consumers are switching to high protein snacks to support their health. See the trends in high protein snacking in Japan—including top snacking…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
A Deep Dive into the European Supplement Market | Part 2
Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top…
Sustainability and Sports Nutrition
With more than three in four global performance nutrition consumers wanting products that are good for the planet, 1 sustainability is becoming essential in…
ASPAC Nutrition Bar Market Trends for 2022
Concerns over staying healthy combined with the need for convenient food options is supporting growth in Asia Pacific’s nutrition bar market. The 2022 nutrition…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
Dairy Protein is Science-Backed Premium Protein Choice
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality…