Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Gen Z: Putting Their Money Where Their Mouth Is
Food is the number one spending priority for upper-income Gen Zers, according to Piper Sandler’s recent report. Explore this and other key takeaways about Gen Z…
Exploring the Rise of Personalized Nutrition
A growing interest in health spurred by COVID has positioned the personalized nutrition market for strong growth ahead. Here’s a look at the market—plus key…
Gummies Come on Strong in Supplement Market
The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Check out today…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
What's New in the Breakfast Aisle?
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…
What Is a Functional Beverage?
From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…
The Clinical Nutrition Market: A Look at the Impact of COVID-19
The COVID-19 pandemic has impacted the global clinical nutrition market in important ways, with significant implications going forward. Here’s what clinical…
Functional Shots Highlight Holistic Wellness Trend
Functional shots for wellness are becoming more popular as consumers look for simple ways to boost and maintain their health. Explore the market growth in…
China Supplement Market Outlook for 2022
To determine China’s supplement market outlook for 2022, we look at the market dynamics, key players, and leading supplement trends.
What is the Next Trendy Snacking Product of 2022?
Snacking at home grew rapidly during COVID, with consumers seeking comfort and nutrition in a convenient format. See how the next trending snacking product of…