Insights
Discover new Market and Consumer trends.
Holistic Wellness for a Healthy Body and Healthy Mind
In Asia and globally, a rising interest in holistic wellness is creating…
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new…
The Future of Healthy Snacking in ASPAC
Protein snacks fulfill a range of needs beyond the gym, positioning them as one…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
A Look at the US Supplement Market Outlook for 2022
Some shifts are underway in the US supplement market as consumers continue to prioritize health and wellness in the wake of COVID. Supplements for immunity and…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In Asia, sweet & salty protein snacks could drive up to 30% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Dairy Protein is Science-Backed Premium Protein Choice
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality…
A Refreshed Aesthetic in Sports Nutrition
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…
Trends in Maternal and Infant Health in APAC
Asia Pacific accounts for over half of the global population—making it a key market for maternal and infant nutrition brands looking to expand. From immunity to…
The New Look of Weight Management
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are…
Keto Trends in Europe
The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto…