At Glanbia Nutritionals, we understand strength looks different for everyone , but it isn’t just about lifting more—it’s about living fully at every stage of life. Whether you’re building muscle, maintaining joint health, or staying active as you age, the right nutrition fuels strength from the inside out.
Why Strength Matters
What used to be considered a more niche goal for the more body-building focused population, strength has become a much more universal health and wellness aspiration among consumers of all ages. Today, 39% of European consumers are exercising to build and maintain strength.1
Strength is about more than just muscle. From our proprietary consumer research, we have learned that consumers consider strength with a more holistic perspective in mind. This includes bone health, joint health, and muscle health—all crucial for lifelong vitality and resilience.2
Strength Is Motivating Movement Like Never Before
Today’s consumers aren’t just exercising – they’re training for strength. Across all regions, fitness is now mainstream, with 57% of European consumers working out two or more times per week. What’s driving that commitment? The pursuit of strength. It’s the #1 health goal among active consumers globally – and it’s no longer limited to athletes or younger populations.2
Boomers are just as likely to be active as Gen Z, and women are leading the charge in strength-oriented routines. From weightlifting and resistance training to yoga and high intensity interval training consumers are engaging in diverse movement formats designed to support muscle tone, mobility, and resilience. This shift reflects a broader aspiration: to stay strong, independent, and energized at every stage of life.2
Consumers Are Taking Action Beyond the Gym
While exercise is a powerful driver of strength, consumers increasingly recognize that movement alone isn’t enough. In fact, only 1 in 5 are satisfied with their current strength, signaling a clear gap – and opportunity – for improvement.2 That’s why many are turning to nutrition as a core strategy to support strength goals. From protein and collagen to vitamins, minerals, and bioactives, consumers are seeking solutions that help them recover faster, feel stronger, and age well.
At Glanbia Nutritionals, we meet this demand with high quality ingredients designed to fuel performance, resilience, and everyday strength – for everybody, at every stage of life.
Ingredient Solutions Built for Strength
At Glanbia Nutritionals, we’ve developed a portfolio of science-backed ingredient solutions tailored to support strength goals while providing support for muscle, bone, and joint health. Whether your brand is focused on sports nutrition, active aging, or everyday wellness, our ingredients deliver the functionality and clean-label appeal today’s consumers demand.
