Functional foods and beverages—those that provide benefits beyond basic nutrition—are big business these days as consumers increasingly expect their food to “do more” for them. According to Euromonitor International, the category includes “products to which health ingredients or/and nutrients have been added and the health benefit needs to form part of positioning/marketing”1 —and it is growing rapidly. Find out how you can utilize a custom nutrient premix supplier to streamline your functional food or beverage process.
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Chia – The Super Seed
Featured ContentChia seeds are becoming a huge part of the health food scene. Food products such as peanut butter, granola bars, smoothies, and yogurts are products marketed with added chia seeds to gain consumer attention. Find out the ancient origins and benefits of this super seed and which products they may end up in next.
Coverage – A Little Glitter Goes a Long Way!
Featured ContentWe get a lot of questions about EdiSparklz™ and how it is used on product. The main thing that makes EdiSparklz™ so different is that it is a very thin flake compared to a sprinkle like a jimmy, which is an extruded shape. Find out how glitter can be cost-effective alternative that doesn’t sacrifice visual appeal.
There’s no doubt immunity is still on consumers’ minds, with products featuring ingredients like vitamin C and zinc in high demand. But manufacturers may have more options than they think when it comes to ingredients and flavors that consumers associate with immunity.
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in supplements and find out why gummy supplements are leading the pack.
How to Make CPG Food Products More Instagram-Worthy
Featured ContentHere’s five ways to make your CPG food products stand out on Instagram, Tik Tok, or whatever comes next and connect with today’s consumers.
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
Nutrients for Life: What We Are Missing and Why It's Important
Featured ContentAcross the globe, consumers’ focus on health has risen since the pandemic began, including their interest in healthy nutrition. Explore some of the key nutrients that many consumers are not getting enough of and why they’re essential to achieving good health.