Food and beverage trends such as plant-based, clean label, personalization, and more are creating exciting new opportunities in Europe’s functional beverage market. Check out the most promising growth areas and how food and beverage companies can address these expanding consumer needs.

2021 has been a year of transformative insights and innovation in food and beverage, with manufacturers rapidly shifting to meet consumers’ evolving needs. Our year-end recap gives you the highlights.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

Consumers’ interest in plant-based foods continues to grow. But who exactly is the plant-based consumer? Here’s a look at the key differences in plant-based consumers in North America, Europe, and Asia. 

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus innovative product strategies.

High growth is forecast for Europe’s nutrition bar market. Adding trending functional ingredients to bars is a simple way to stand out from the competition.