What is driving the appeal of dairy protein, particularly whey protein, with consumers today?
The elite athletes and clinical nutritionists have long been keeping the secret nutritional benefits of whey protein to themselves. This is now changing as the number and type of product formats extends out beyond ready to mix shakes and proteins bars, facilitated by the technical expertise in Glanbia Nutritionals.
When it comes to formulation flexibility, what’s next?
Consumers expect more indulgent tasting, sophisticated high protein options with great taste, trusted nutrition and interesting textures. High protein is still a very relevant trend but it has diversified into more distinct areas, like keto-friendly and lower carb. We see more exciting formats coming to the fore as well, like crisps, snacks, bakery items and all types of healthy snacks getting that protein lift. People want some fun! Glanbia Nutritionals further supports this with Crunchie Milk Protein Crisps and low calorie topping glitters to make the perfectly enjoyable product.
Active consumers in late adulthood are also increasingly attracted to more traditional food formats such as breakfast items like yogurt or porridge that can be whey protein fortified both with powder but also with crisps, flakes and other inclusions. Enhanced protein supports support their muscle mass thus underpinning maximum mobility.
Outside of expanding high protein formats, what else is happening in dairy ingredients?
On the health front, and supported by decades of research undertaken by nutrition companies, further technological innovations led to an exploration of minor fractions or components in whey. Some of these have powerful health benefits, long appreciated in Asia for their immune enhancing properties. Bioferrin® bovine lactoferrin from Glanbia Nutritionals is an example.
What does the new normal of dairy ingredients look like?
It’s about making everyday products healthier and fun. The recent pandemic has definitely changed the way consumers eat and drink. Lifestyles have shifted as result and snacking has increased significantly, especially with more people working from home than ever before.
Delicious, satisfying, nutritionally calibrated products featuring BarPro™, Provon®, Hydrovon®, ProTherma®, Bioferrin® and Optisol® offer dairy-based solutions for a range of applications and formulations needs. It is an area of huge potential, as manufacturers look to combine whey protein with vitamins and minerals, to leverage energy, fitness and immune health properties.
Why work with Glanbia when formulating with dairy proteins?
Glanbia Nutritionals has vast and market-tested experience working with launched brand owners across a broad spectrum of finished products globally. Committed to staying ahead of the innovation curve, we understand the role and compatibilities of dairy in any given food system. Formulation flexibility and product recalibration to meet the needs of modern active consumer is at the heart of everything we do. Getting that texture just right, offering something both exciting and satisfying to ensure consumers keep coming back to your product is at the centre of the Glanbia Nutritionals offering. The adaptability of dairy and commitment our team has to getting it right for you means that our protein solutions can be optimised across multiple products.
Learn more about Glanbia Nutritionals dairy protein solutions.