Discover new Market and Consumer trends.

New Normal for Snacking in Europe

Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.

The Rise of Botanicals

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.

“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”

Brooke Brottman

Strategic Insight Analyst


Upcoming Targets for Functional Products

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…

Athletic & Sports Performance

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…

Future of Hydration

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…

Yogurt Trends to Watch in 2024

The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.

The Rise of Functional Pet Food

The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and…

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