Discover new Market and Consumer trends.

2023 MegaTrends Part Four: Authenticity

One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In Europe, sweet & salty protein snacks could drive up to 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC


Personalization in Food and Drinks

Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the…

2023 Trends in Functional Nutrition

2023 functional nutritional trends reveal what consumers want from functional products and why. They also point to key opportunities, including functional…

The Healthy Breakfast Paradox

This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks…

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