Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Exploring Functional Beverage Growth Opportunities for European Food & Beverage Companies
Demand for hydration-focused products is surging in Europe as more consumers prioritise health and wellness. Explore the innovation opportunities emerging from…
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends…
Most Popular Flavours for 2025
From OREO soda to s’mores-flavoured noodle soup, the emerging flavour trends and popular flavours for 2025 are based on consumers’ desire for new and surprising…
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.