Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Exploring Functional Beverage Growth Opportunities for European Food & Beverage Companies
Demand for hydration-focused products is surging in Europe as more consumers prioritise health and wellness. Explore the innovation opportunities emerging from…
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends…
Most Popular Flavours for 2025
From OREO soda to s’mores-flavoured noodle soup, the emerging flavour trends and popular flavours for 2025 are based on consumers’ desire for new and surprising…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
5 Insights on the Ready-to-Drink (RTD) Beverage Market
Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance recovery nutrients.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…