Discover new Market and Consumer trends.

What's New in the Breakfast Aisle?

Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…

What Is a Functional Beverage?

From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In Europe, sweet & salty protein snacks could drive up to 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC


Who Is the Plant-Based Consumer?

Consumers’ interest in plant-based foods continues to grow. But who exactly is the plant-based consumer? Here’s a look at the key differences in plant-based…

Hello! It looks like you’re using Internet Explorer. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge, Chrome, Firefox or Brave.