The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein-packed dairy alternatives.
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Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.
Most Popular Flavours for 2025
InsightFrom OREO soda to s’mores-flavoured noodle soup, the emerging flavour trends and popular flavours for 2025 are based on consumers’ desire for new and surprising taste experiences.
Taste the Trends
Featured ContentHigh protein products have expanded beyond the shakes and bars loved by competitive athletes into mainstream food and beverages for all consumers. Dive into the newest wave of protein demands and occasions on the market.
Protein Myths & Truths - Bust the Myths, Unlock the Truths
Featured ContentSharing accurate nutritional information is important. It enhances consumers’ understanding and empowers them to make informed and healthy choices. Here, we dispel some common myths around protein.
Innovate your next workout recovery product with these essential performance recovery nutrients.
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with bioactives.
Demand for hydration-focused products is surging in Europe as more consumers prioritise health and wellness. Explore the innovation opportunities emerging from this functional beverage growth.
Top 5 Supplement Trends for 2025
InsightDiscover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements.