Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in supplements and find out why gummy supplements are leading the pack.

Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product innovation.

Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need to know. 

Learn the key trends shaping the fortified water segment, plus innovations to watch, brand successes, and actionable insights for manufacturers.

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for. 

In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.