Demand for hydration-focused products is surging in Europe as more consumers prioritise health and wellness. Explore the innovation opportunities emerging from this functional beverage growth. 

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends. 

Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus innovative product strategies.

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.

The yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for.