For cotton candy-flavored products, sweet baked goods such as cakes, cupcakes, cookies, and donuts are a popular choice among restaurants, especially as they can be quickly topped with cotton candy-flavored frostings or glazes. Other applications include frozen dairy or plant-based desserts (like ice cream and frozen yogurt) and milkshakes, which all pair well with cotton candy flavors.
In the packaged foods industry, cotton candy flavors are doing well in a wide variety of products, including:
- Breakfast cereal
- Chewing gum
- Ice cream
- Yogurt drinks
- Soft drinks
- Alcoholic drinks
- Smoothie mixes
- Nutrition powders
The emergence of cotton candy flavors in sports nutrition powders is of particular interest since it lends some excitement to a category that tends to rely on traditional chocolate, vanilla, and fruit flavors. Cotton candy flavors have the potential to expand further in the sports nutrition category (for example, into protein bars), the way birthday cake and cookie dough flavors did. Fun, nostalgic flavors in sports nutrition products also offer consumers permissible indulgence—and reframe the product as a workout treat.
Give Consumers the Flavor They Love
For repeat purchases, it’s important that a product’s flavor lives up to consumers’ expectations, especially if it's a flavor they know well. Working with an experienced flavor team to create a memorable taste is the key to success.
When flavoring a high protein product (as is common in sports nutrition), using a protein flavor masker to ensure the best tasting protein before adding the cotton candy flavor can help produce a clean flavor. Certain botanicals, vitamins, and minerals may also call for masking to create a neutral base that will allow the cotton candy flavor to shine through.
Custom flavors can even be developed that include both a natural masker and a cotton candy flavor. Glanbia Nutritionals has excellent customized flavor solutions to match any flavor as well as expertise in masking the off-notes for proteins, plant-based ingredients, vitamins, minerals, and more. Collaborate with us to meet the flavor trends of today!