At any given time, numerous trends are rising and declining around the globe. However, in the midst of these, a few fundamental themes with the potential for large-scale impact shine through. These trends, known as MegaTrends, have the ability to impact many different industries and redefine culture and daily life in significant ways.
The Insights team at Glanbia Nutritionals continuously analyzes sources ranging from market reports to trade shows to social media in search of the next MegaTrends.
In this video, you will learn about:
- which top trends are likely to shape the food and beverage industry over the next five years.
- what are the significant influences that drive preferences, expectations, and behaviors in each generation and microgeneration.
- how to stay ahead of the curve in a changing world.
- consumer behaviors through the lens of our macro generations during Covid-19.
We share our predictions about the future of global consumer markets observed through the lens of the five key factors that will drive consumer trends over the next five years: Generation Me, Building a Lifestyle, Ultra-Personalization, Sustainability Matters and Sense-ational.