woman on laptop webinar

How Has COVID-19 Impacted the Food and Beverage MegaTrends? 

Live Webinar from Glanbia Nutritionals

You have questions; how will Covid-19 continue to impact your industries, your consumers, and your product categories?   

We all know that the last year has been ‘unprecedented’ in so many ways, but rather than look behind, we want to look forward. We will provide you with insights on the impact that the global pandemic will have on consumer behavior in the future – specifically how it will impact the Food and Beverage MegaTrends.

The Insights team at Glanbia Nutritionals has not only been continuously analyzing sources such as market reports and social media, but since the beginning of the COVID-19 pandemic, we have been running our proprietary COVID-19 consumer tracker. Now fielded monthly, we have our finger on the pulse of what consumers are buying, what they’re eating, how they’re exercising, and more. In this year’s Glanbia Nutritionals MegaTrends webinar, we’d like to share with you much of that information and critical ways in which the MegaTrends are shifting due to the pandemic. We’ve found that the overarching themes of the MegaTrends have remained consistent, but how consumers express and interact with those megatrends have been critically impacted.  

In this webinar, we’ll take a deep dive into: 

  • Generational responses to the COVID-19 pandemic – what’s the same but more importantly, what’s different?  
  • The impact COVID-19 has had on the GN Megatrends focusing on the mini-trends that have seen the most change:  
    • Clean Label & Better For You  
    • Positively Nutritious  
    • Functional Benefits  
    • Ways of Eating  
    • Convenience  
    • Science & Tech  
    • Full Disclosure  
    • #activism  
    • Sleuthy Shoppers  
    • Evoke Emotion  
    • Tactile Experience  

We’ll share our predictions about the future of global consumer markets observed through the lens of these key mini-trends that will drive consumer trends in the future. So join us for this 45-minute webinar as we discuss how COVID-19 has shaped the future of CPG. 


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