Why Affordable Artisan?
Consumers know that cheese comes in various flavors and textures, and they’re excited to try new things. Expanding on the range of global cheese options, making them affordable and accessible, and focusing on taste and quality could help drive this excitement. Consumers also have a growing interest in cheeses from different international regions, making Affordable Artisan cheeses an even more popular choice.
32% of Millennial's state that they go out of their way to try new flavors.1
53% of consumers stated they had eaten cheese as a snack by itself in the last three months.2
53% of consumers stated they had used cheese in a recipe in the last three months.2
Affordable Artisan cheeses also offer consumers a delicious and more unique cheese snacking option. Consumers are increasingly purchasing cheese to use for a snack. In fact, snacking is now the second most common reason consumers eat cheese, tied with using it in a recipe!
Affordable Artisan cheeses offer fun and bold flavors in an approachable and affordable way.
Consumers seek bold, new flavors
Consumers desire new and unique flavor profiles. This craving continues to rise with younger consumers
stating they increasingly seek bold and adventurous flavor options.
Taste is king, and price isn’t far behind
Expanding on the range of global cheese options, making them affordable and accessible, and focusing on taste and quality could create more excitement in the cheese category.
Snacking continues to increase
Contemporary eating habits are increasingly moving away from set mealtimes and toward snacking and grazing across the day. Cheese is a long-established, well-accepted choice for snacking.
Building Your Affordable Artisan Cheese
You may only know the general cheese type you want, or perhaps you have a specific gold standard that you love. No matter where your project is starting, we’ll help you to identify the cheese’s unique characteristics to know precisely what we’re targeting.
1 Mintel. Maintain interest in Mac and Cheese through Flavor. September 2020.
2 Mintel. The Future of Choose 2020. US. January 2020.