What Gamers Expect from eSports Foods, Beverages, and Nutritional Supplements
Although gamers have long been a secondary market for energy drinks, an energy claim is no longer sufficient to meet the needs of gamers today. The emphasis should be on sustained energy, mental focus, optimal visual processing, nerve and muscle support, and of course, convenience.
For sustained energy, caffeine and sugar levels should not be too high, since this could cause an eventual caffeine or sugar crash. In fact, low sugar and sugar-free are gaining traction. For mental focus, L-theanine has become the go-to ingredient in eSports products, while lutein and zeaxanthin are being added to support visual acuity and processing speed.
Other ingredients trending in eSports products are B vitamins, botanicals such as ginseng and bacopa leaf extract, medium-chain triglycerides from coconut oil, lion’s mane mushroom, and the amino acids taurine, tyrosine, L-citrulline, and L-carnitine. Protein and fiber are featured in some eSports products to provide satiety over long gaming sessions.
Convenient formats, such as ready-to-drink beverages, powdered drink mixes, bars, and energy crystals, typically work the best for gamers.