Gen X

Healthy Aging – Gen X

Part 2 of "For Every Step of Life's Journey" Product Concept Line-Up

Born from 1965-1980, Gen Xers are focused on healthy aging, nostalgic treats, and clean, convenient immunity. 


Download all Volume 3 - Part 2 Product Concepts here!


Source 1. Newsweek. Generation X Cultural Icons That Defined An Era—Kurt Cobain, Prince and More. July 2021. Sourced here.
Source 2. WMFC. Generational Differences Chart. Sourced here
Source 3. Visual Capitalist. Gen X Fact Sheet. Sourced here.
Source 4. From Silent Gen to Gen Z - which US generation has the most cultural power and influence? May 2021. Sourced here
Source 5. Pew Research Institute. Millennial life: How young adulthood today compares with prior generations. February 2019. Sourced here
Source 6. West Bend Resources. Gen X: They work to live, not live to work. Sourced here.
Source 7. Kasasa. Boomers, Gen X, Gen Y, Gen Z, and Gen A Explained. July 2021. Sourced here
Source 8. Upworthy. Gen X is the ‘most stressed’ generation alive but they’re also the best at handling it. April 2021. Sourced here.
Source 9. Notre Dame of Maryland University. The Evolution of Communication Across Generations. February 2019. Sourced here.
Source 10. Food Insight. Food, Health and the Gen X-Factor: A Generation Concerned About Weight and Relationships Between Diet and Disease. October 2019. Sourced here.
Source 11. Mintel. How to maximize the impact of nostalgia marketing. August 2021. 
Source 12. Fona International. Consumer Insight: Generation X. April 2019.

Take our poll

Enter your email on the next step to receive the articles as soon as they go live.

Hello! It looks like you’re using Internet Explorer. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge, Chrome, Firefox or Brave.