Source 1. Pew Research Center. Millennial life: How young adulthood today compares with prior generations. February 2019. Sourced from here.
Source 2. Pew Research Center. The Generation Gap in American Politics. March 2018. Sourced from here. Source: Pew Research Center analysis of 1968, 1982, 1989, 2001, and 2018 Current Population Survey Annual Social and Economic Supplements (IPUMS) PEW RESEARCH CENTER
Source 3. Goldman Sachs Global Investment Research. Millennials Coming of Age. September 2021. Sourced from here.
Source 4. Salesforce. Millennials vs. Gen Z. How are they Different? January 2021. Sourced from here.
Source 5. GN Proprietary COVID-19 Consumer Tracker – Feb March April. 2021.
Source 6. Mintel. Vitamins, minerals, and supplements trends. US. September 2020.
Source 7. Mintel. Millennials need to think about healthy ageing today. October 2020.
Source 8. Mintel. The Millennial Impact: Food Shopping Decisions. May 2019.
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