Simpleat™ – New Plant-Based Meat Solutions From Glanbia Nutritionals

Simpleat™ – new plant-based meat solutions from Glanbia Nutritionals – provide manufacturers, food service distributors, and quick-service restaurants a turn-key ingredient system that will accelerate the creation of a variety of delicious plant-based foods

US plant-based meat sales hit $1.4 billion in 2020, up 45% from 20191. Nearly half of US consumers are eating more plant-based meat, but they say there are barriers to repeat purchase2. Taste, texture and variety play a big role, with 71% of US consumers saying they prefer meat substitutes that closely mimic the taste and texture of real meat3. Consumers are seeking more transparency into what goes into the food making process with 46% of US consumers saying they would eat more plant-based meats if they were less processed4 and 66% saying they would pay more for those plant-based meats that had cleaner label attributes5. Glanbia Nutritionals’ new patent pending Simpleat provides customers a high quality, clean label (no methylcellulose, carrageenan or xanthan gum required), scalable, sustainable, plant-based meat solution with an exceptional texture and neutral taste, ideal for achieving a desired flavor. Simpleat plant-based meat solutions are derived from USA grown and processed yellow peas that are non-GMO and allergen free. 

The Simpleat plant-based meat portfolio consists of: 

  • Simpleat Crumble is fully cooked and available frozen/refrigerated and offers a comparable texture to ground meat.  Crumble can be used as a ready-to-prepare finished good or as an ingredient in more complex applications, such as meatballs, beef or sausage patties.
  • Simpleat EZStrips are fully cooked and are a shelf stable plant-based solution that offers an enjoyable bite. EZStrips can be used as a ready-to-prepare finished good for food manufacturing, food service or in the consumer kitchen to produce customizable meals.
  • Simpleat Tender is a versatile, easy-to-use powder used to make our Crumble and EZStrips, and it can be used to make plant-based meat products typically found in tacos, sauces, pasta dishes, toppings on pizza, appetizer fillings, soups, salad toppers, chili and so much more.

“Simpleat plant-based meat solutions are simple, scalable solutions using pea protein that will not only benefit manufacturers but are uniquely positioned to address the needs of the convenience and food service categories,” says Jaclyn Shingara, Director-Product Strategic Management. “It provides our customers versatile solutions that can withstand high temperature hold times, produced using a kill-step to assure safety, and have no industry capacity limitations. Simpleat is a real game changer, allowing our customers to stand out in a competitive market by providing their consumers a positive plant-based eating experience sure to drive repeat purchase.” 

Glanbia Nutritionals’ plant-based solutions portfolio provides high-quality plant-based protein, flaxseed, chia, quinoa and oat ingredients that give products outstanding safety, nutrition and flavor.

To explore the limitless possibilities of Simpleat plant-based meat solutions, contact us.


2. Mintel, Plant-Based Proteins – US, May 2020
3. Ibid
4. Mintel, Plant-Based Proteins – US, May 2020
5. GN Primary Research, Plant-based Meat Survey, January 2020

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