5. Effervescent Tablets
Airborne’s immune system supplements helped popularize the effervescent tablet as a supplement format. Just drop one tablet into a glass of water and wait for it to dissolve for a lightly sweetened, flavored water with vitamins, minerals, amino acids, and botanicals. The effervescent tablet format continues to expand and is now used in such diverse products as daily multivitamin-mineral supplements, collagen for skin health, and green superfood blends.
A supplement format that may be picking up is the spray. This format includes vitamin sprays, mineral sprays, omega-3 sprays, and functional sprays for immunity, stress relief, and sleep. While some of these are sprayed under the tongue (sublingual), others are sprayed onto the skin (transdermal). Special considerations for this format include the ability of the spray pump to deliver a uniform dose and the impact of product viscosity on the spray.
7. Liquid Drops
CBD oil has put liquid drops back in the spotlight. Liquid drop supplements are available for individual vitamins and minerals, multivitamin-mineral supplements, probiotics, melatonin, and herbal extracts, to name a few. Liquid drops are often unsweetened and unflavored (though some may contain an essential oil such as peppermint oil). Fans of this format often enjoy the interactive experience, finding it fun to use the dropper. They can add a dropperful into the mouth or into a food or beverage.
Shots—particularly energy shots—have become so popular that grocery and convenient stores keep them near the check-out as an impulse item. These tiny bottles offer portable convenience that allows consumers to easily keep one on hand for when they need it. Besides energy shots, there are immunity shots, beauty shots, brain shots, and more. Supplement formulation often requires expertise in flavor and sweetener systems to help cover the taste of highly concentrated bitter ingredients.
Succeeding in Supplements
More than ever, today’s supplement users are interested in format options that are convenient and enjoyable and work for their lifestyle. The one-size-fits approach is quickly becoming a thing of the past as consumers increasingly expect options that meet their own individual preferences. Supplement companies that focus on innovative formats with real benefits and those that offer a variety of formats are especially likely to get noticed.
To succeed in the supplement market, the right supplement format along with the right ingredients to meet the target consumers’ needs is essential.
We have an extensive portfolio of ingredient technologies and capabilities to support the development of various supplement formats. From our wide portfolio of health beneficial bioactive ingredients to our ability to formulate a custom nutrient premix solution containing a host of nutrient combinations, we have the knowledge and expertise to support your supplement development. Our capability to functionally optimize nutrients through various in-house technologies provides value-added security that key ingredients will perform at their best within your supplement format and for your consumers. Collaborate with us and find out how we can help you create your next great supplement.