Authentic brands emphasize the importance of providing consumers with genuine choices that resonate with their values.  

In our latest MegaTrends webinar, Glanbia Nutritionals and Nutrition Integrated, delve into the fascinating world of flavour innovation within the active nutrition category. 

Unlock the power of hydration with tailored hydration solutions to meet your consumers’ diverse hydration needs.

Insights for Innovative Product Development in Hydration 

At Glanbia Nutritionals, we understand strength looks different for everyone , but it isn’t just about lifting more—it’s about living fully at every stage of life. Whether you’re building muscle, maintaining joint health, or staying active as you age, the right nutrition fuels strength from the inside out.

In the ever-evolving landscape of consumer trends, conscious indulgence is gaining momentum and may redefine the way consumers approach their daily nutrition needs. 

In a world where health and vitality are at the forefront of daily life, we believe that consumers are Re-Focusing on what their health goals are with a continuous shift towards preventative measures and embracing ageing gracefully.

In this short video, we explore the impact of personalization on hydration and delve into the fascinating connection between energy and performance.

These two trends from Innova Market Insights’ Top 10 Trends focuses on unveiling the power of authenticity and how consumer choice is shaping trends.